11 Tips for Restaurant Social Media Marketing

11 Tips for Restaurant Social Media Marketing

You might have learned the art of preparing scrumptious food, but what about the art of selling? Marketing is one of the easiest and effective ways to reach your target audience. 

With the exponential growth of social media networks, social media marketing has become a powerful tool to engage with customers and promote your business. 

In the wake of a novel coronavirus, many industries have been put on stakes, especially food industries. While lingering on the bottom line, numerous restaurants are still trying to find a solution.

If you want your brand to lead from the front line, then there’s none other than social media marketing that could do wonders for you. 

Thankfully, many restaurants have fortified their slumping status by implementing social media marketing tactics, and the results are fruitful. However, social media marketing might seem a daunting task to you. But with these useful tips, you’re one step behind boosting your brand’s value. 

Let’s get started.

Use of Hashtags

The Instagram algorithm loves the hashtags and makes the restaurant game stronger if you infuse hashtags precisely. It quickly enhances your visibility and the exposure of the brand. Since hashtags mostly rely on a trending basis, food is one of the things that is anytime ready to trend.

The more the number of hashtags, the more chances of engaging with a greater proportion of foodies.

Let me introduce you to a few of the famous hashtags among the Instagram community. #foodie, #foodporn, #desserts, #foodstagram, #cleaneating, and #healthy.

Conduct Social Media Contests

Who doesn’t want to win a free meal? Carrying out sweepstakes is indispensable for the growth of restaurants. Asking your audience to share the post and tag your friends in order to win a free meal. As a result, it will help you connect with many people. Guess what? You will be surprised to see the number of tags, likes, and shares, all due to that free meal!

Geo-Targeted Ads

As Facebook is one of the populated social media sites, finding the target audience is quite achievable. Many social media advertisers have been following this technique, and the results are effective.

How does this help? If your brand is famous enough to get praises all over the town, then the time has come, and you need to take your restaurant marketing a bit high. By enabling Geo-targeted ads, you can inform the food geeks that are far away from you. 

Facebook ads give you an excellent opportunity to target the vicinity of that area you want to reach. 

Influencer Marketing

Influencer marketing is another integral part of the social media marketing of your restaurant. Influencer marketing is dealing with the authority that has an immense amount of followers. That said when an authority spreads the word about your restaurant. There’s a great chance that their loyal followings act upon the influencer’s advice, boosting brand awareness and increasing conversions.

Post Photos of Tempting Food

Posting pictures of the deliciously cooked food can make a significant impact in driving the foodie’s interest. Many people say the visual appearance of the food items compels them to make a purchase.

Quality customers say that they guess the food quality by observing the pictures. So, drool-inducing food photos can be a fantastic way of urging users to take action. As far as image quality is concerned, you can hire a pro for this job, and the rest of the work depends upon him.

Respond to Reviews

If you are a restaurant owner, you need to have a big heart to digest backlashes. Negative reviews might seem a downfall to your business, but it certainly boasts you an excellent opportunity to eradicate your bleaks efficiently.

Be it a positive or a negative review, you must respond back. For a positive review, you can appreciate their opinion and make them feel that your opinion matters a lot. 

For the negative ones, hear from them, provide a solution to their problems, and even some compensation if they are extremely disappointed. 

Additionally, you can talk to them humbly, and listen to the other side of the story carefully. In that manner, you can easily resolve the issue, giving you a chance to take down that negative feedback.

Build Social Media Profiles

Create your profiles on the colonized social media sites that will help multiply your customers. Before you start publishing the posts, make sure to 100% complete your profile. Just provide every information that a user can ask for, including location, contact number, address, open and closing hours, and menu are some of the primary things that must be filled.

Show Behind-the-scenes

Customers might get bored with a similar sequence of posts of food and recipes. Think out of the box and reach to your backstage.

Bring your team, and staff into the spotlight. Discover likes and dislikes, and expose your open kitchen, which many customers love to watch. 

Post at Right Times

Time matters a lot when it comes to posting on social media. You can't post a Chicken biryani fully topped with Masala and raita at around 10 pm when the majority is off to bed or heading to the bar. You must know about the users as to when they are actively using social media sites to reach them viably.

Hosting Cooking Classes

Providing free cooking classes will help you in gaining more customers. How? Conduct the cooking classes with your best cooks, take them for a live video, and invite your audience. Finally, after the sessions are over, ask them to share photos of the prepared food, and put them on your page. When they see your interest in them, they will surely spread the word.

Monitor, Participate and Engage

When you have set up social media accounts, it’s essential to keep an eye on them. You need to observe what’s happening on your pages. Respond to the customer’s queries, provide them solutions, and engage with them frequently. If you don't monitor your channels, there’s a high probability that your users start to turn down.

Conclusion

That’s it for today! I hope these 11 tips for social media marketing will turn out to be useful for you. Understanding the science behind social media strategies requires time, patience, and money to see the envisioned results. But, with these handy tips, taking your brand awareness to another level is viable.